Blogging is basically sharing your knowledge with others through a medium on a website or social media with the help of the internet. It could be a written content, video or picture. It is not necessary that blogs can be written only for some particular industries like fashion or tourism. Blogging is important for every business and can be used as an effective online marketing strategy by industries including automobile tech, meditation or yoga, IT company, food blogging, etc.
All of you must have come across blogs related to fashion, skincare, entertainment, food, yoga, but, how many of you read blogs related to the IT sector on a regular basis? Not many, right? Well, it really doesn’t matter what type of a business you own, regular blogging is the most effective way to increase the visibility of your business on search engines, to spread and maintain the word about your products and services and to create a long lasting relation with your customers. Blogging is crucial for businesses of all sizes and types. Regular blogging can help the IT company drive more sales by gaining the attention of potential buyers and boosting the brand awareness of the company. Doing a round up of industry news through regular blogging can be a boon for the business.
There are numerous blogging benefits you can’t afford to miss out on. Let us tell you 5 reasons why every IT Company or any other business must practice regular blogging:
- Increase ways for customers to find you
Who doesn’t want to attract new potential customers? Every business wants to reach as many potential buyers as it can and putting up blogs on a regular basis is a perfect way to do the same. The services offered by IT companies are such that people conduct proper research before buying them. Posting valuable content with consistent and frequent blogging will attract the most attention and new customers.
- Opportunity to convert traffic into leads
Blog is a section of the site that needs to be continuously updated in order to bring new visitors who then convert into new customers. Regular blogging can convert the visitors into potential leads, only if done correctly and consistently. Know your audience and segment them, create compelling landing pages, offer irresistible lead magnets, Identify and use exit intent popups. Show and tell what your business can do. Make them revisit your site. It will drive long term results.
- Increase traffic to your site
The more often you update your blog, the more traffic it will receive. Regular blogging has the potential to significantly increase the number of visitors to your site. Stronger website traffic means more potential clients. Don’t forget to target the right keywords, create contact forms, optimise your content, and update the old content whenever possible.
- Strengthens social media presence
Regular blogging for your business also helps you get discovered via various social media platforms and maintains your social media presence. You can strengthen your social reach with regular blogging and drive new visitors to your blog via social channels. Create great content because people tend to share content they find valuable across different social media platforms which will ultimately help in spreading the word about your company and products. Remember, the power of social media is increasing day by day and is a strong reason to put up regular blogs on your website.
- Create Positive Feelings about your brand
Frequently posting of updated and informative blogs on your website increases trustworthiness of your business and creates a positive image of your brand in the eye of visitors. It helps in maintaining and increasing your brand value and ultimately, more potential leads can be generated.
What are you waiting for? Go and start blogging for your business but do not compromise with the quality of content. Remember, Content is the King.