In this 21st century, social media is the pinnacle of almost all things digital. Social media started from just people posting random videos and photos on a very basic coded interface. Now, the interface has improved drastically, and the content is seeing a lot of significant changes. People are now getting the world news, marketplaces, etc., right on the screen of their phones.
Facebook is the favorite social media site for driving conversions. Creating compelling Facebook ads is an integral part of your social media strategy.
Facebook changed its News Feed algorithm earlier this year, meaning that social media marketers got to up their ad game on the platform. An equivalent holds for social media teams with small budgets who have likely seen declining organic reach figures.
One of the foremost essential metrics social marketers track on Facebook is conversion rates. Typically, conversion refers to the purpose at which a user converts from being a browser to a buyer.
Conversion rate, therefore, may be a key metric for all the Facebook ad campaigns that you’re running, especially when you’re using the conversion objective to optimize for specific actions, e.g., sales, subscriptions, or downloads.
Facebook’s conversion ads are an excellent fit when your goal is to drive sales or specific off-site actions like registering, subscribing to an email newsletter, or downloading a bit of content.
This article will talk about the several steps you can take to improve ad conversion.
1. Short And Subtle Copies
Get personal. Using personal pronouns such as ‘you’ and ‘your’ suggest a relationship between brand and audience. But take care with “we.” A recent study found “we” is often used with returning customers.
Furthermore, avoid jargon language. Speak in your audience’s language, not in technical terms that nobody will understand.
Moreover, keep it brief. Excessive text is often intimidating, so specialize in the essentials and scrap the rest.
2. Conversion Optimisation
You’ll find this feature under the “Optimization for Delivery” section within the Budget and Schedule form.
Selecting this optimization method is optional, but several case studies have proven its effectiveness. For instance, Save the youngsters tested conversion-optimized and traffic-optimized ads to work out the most effective thanks to encouraging donations. At the top of its test period, the organization found that ads optimized for conversion generated more donations.
3. Choose the proper ad format
Depending on your campaign goals, specific Facebook ad formats may serve your needs better than others.
For example, Adidas determined that using video with Facebook’s collection feature would be a simple format to showcase the multiple elements of its Z.N.E Hoodie. As a result, Adidas was ready to reduce cost-per-conversion by 43 percent.
4. Track across multiple devices
Regardless of where you’ve determined your conversion event will occur, you ought to confirm to trace clicks and conversions from mobile to desktop. Your campaign will only run on desktop, and Facebook recommends you put in Facebook Software Development Kit on your mobile app. This, in turn, will allow Facebook to target more audience data and expand its reach.
5. Convert your analytics into insights
As with any social media campaign, it’s essential to monitor performance analytics carefully and adjust accordingly. What worked and what didn’t work? Note for your next advertising campaign and check out to duplicate your success.
You can follow all these steps to ensure a better conversion rate on your Facebook ad campaign.