“Content is the King”. This difficult niche centers around making and conveying important, pertinent, and reliable substance to draw in and hold your designated crowd and to drive beneficial client activity. It is important to create engaging content in order to make sure that your audience is connected with you consistently. The kind of content you share is firmly connected to what you want to sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Assuming you’re keen on advertising your business carefully (and who isn’t as of now), you can’t circumvent finding out about content marketing. It’s wherever you look, or tune in. Standing out with your content has never been so challenging. Hence, it is considered to be the most difficult niche in the field of digital marketing. In order to write great content, one needs to have a content marketing strategy, creativity and high ending writing skills. Plan-what your identity is, where you are, where you need to be. Recognise your crowd who you need to tell it to. Recount a story. Decide the channel where you need to tell it (Facebook, Instagram, Twitter, Email, Linkedin). Make and manage, streamline, aggregate. Speak and tune in (collaborate with your crowd).
Here are the 7 pro tips that will help you in making your content stand out in a competitive and difficult niche and rank on keywords with higher density.
- Write magnetic and sure-fire headlines.
A brilliant headline is all you need to gather some attention. On an average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
Use your headlines to increase the curiosity of your audiences. The more you focus on the benefits to the reader in your headline, the more readers you’ll have. Your headline must be USEFUL to the reader and must convey the idea that the main benefit is somehow UNIQUE. Remember, “75% of the people read the headline and the rest will read your content”. So use a strong headline and ace this difficult niche of content with ease.
- “Relevance is a search engine’s holy grail” – Marc Ostrofsky
People want results that are closely connected to their queries. So try creating unique content. Relate your crowd’s interests with your subject matter to bring up content that answers normal doubts, takes care of an issue, engages or edifies. Likewise, happy assortment and utilizing various kinds of content is vital. Not every person likes to peruse a 800 word post. Few out of every odd guest will be in a temperament to watch your video. Not every person goes to the workplace with headphones to pay attention to your webcasts. Thus, play with content kinds and don’t be generalized.
- Add HUMOUR, Avoid RUMOUR.
Be humorous. A content full of humour will always succeed in attracting and engaging readers. In this difficult niche of content writing, humour can be one of your best surviving tools. But don’t spread rumours to spice things up. Providing your readers with the fake misleading information will lead to loss of trust. So, never try to do any sort of hera pheri with facts and figures and present it as it is.
- Help your audience
Provide tips and answers to people. One thing that assists one with becoming compelling is to chip away at helping other people ascend. By addressing questions or guiding your associations with valuable data, you won’t just help other people develop their organization by imparting the information to them, however you will likewise develop your organization. Guide individuals, however, in an unassuming manner; squarely such that drives individuals in making moves. Also, it is important to focus on the right keywords while answering the questions as it will help in ranking content in difficult niche.
- Spice it up by adding Visuals.
“Visuals express ideas in a snackable manner” – Kim Garst.
Adding visuals is not just a task, but an act of creating a visual language so impactful that it could carry and convey the perfect message. Make your content visual by adding images, GIFs, videos, charts and graphs, tables, infographics, emojis, etc. Adding visuals not only support your content but also keep your reader’s attention alive and enhance the quality of your content instantly. So try including some visuals every 250-300 words and make it stand out in this competitive and difficult niche.
- Keep on Learning.
You can not attain mastery in content writing and marketing by writing some 5-6 blogs and articles. Content writing is a difficult niche which demands consistency and innovation. Keep your eyes open and seek content opportunities while socialising. You meet all kinds of people daily in meetings, while commuting, in events, get together, etc. Observe everything. Read books. Interact with others. Interview others. Keep on reading new and old blogs. Try to reinvent yourself.
- “Abhi list nahi huyi poori, Format bhi hai zaroori”.
Generating good content is not the only thing, you need to optimise the format as well. Don’t publish your content as it is, present it with an appealing layout instead. Use bold, italics, underline, and various fonts to make your writing more soothing to the visitor. Use good colour combinations, background, columns, borders, etc. Be as creative as you can.
If you want to make your content highly engaging, then do follow the above mentioned “7 anmol vachan”. Since, we want to keep bhalai ka zamana alive, we bring you some more tips to create a unique content.
- Write original, usable and readable content.
- Write revealing content.
- Be concise: don’t write too long paragraphs.
- Use keywords creatively.
- Always hyperlink to your resources.
- Use social sharing tools.
- Check spellings.
- Enable commenting on your post.
- Keep on posting on your blog or website.
Anyone can produce content. But creating such content that could keep your readers hooked is hard enough. By adapting a right strategy, one can overcome this challenge easily. Follow our pro tips and your content will captivate your audience in a way you’ve never seen before.