Voice search
Voice search is used to search the internet, website, or an app. It uses voice commands to search the internet. Examples are google voice search, Siri, Cortana, and amazon echo use the same voice search system to optimize the search.
Voice search uses language that the system understands and provides accurate results. Voice optimized content search covers major things like language, accent, and dialects. Based on this, any person should use voice search regardless of the above factors. The user always wants voice assistant services to understand and respond to those commands as req uired.
Voice search optimization
Voice optimized content search optimization optimizes the keywords per the user requirement. Voice SEO is used to show the website’s results that the voice search assistant asked for. For this voice, content should be optimized for the results of your website.
Various strategies help to optimize the voice search content, which provides results for your website every time. In 2018, there was a tremendous use of voice search, which technically made implantation to use SEO to its maximum, which helps to optimize the results.
All the voice assistant uses text to speech which helps to provide and optimize best-in-class results and hence better results altogether.
Strategies to Optimize the content for voice search
In the modern era, optimized voice content is needed for better results. A completely different team optimizes the work done by the writer and provides them with the list of SEO which makes their article more visible on the web search.
Here is the list of strategies that will help to optimize the content as per voice search.
- Optimize according to the rich answers
The study has proved that answering the required question with all the SERP features will help you to list your website at the top of the voice search. A SERP stands for search engine result page, defined as a result provided to the user in response to the specific words or phase. It has a step-by-step verification which a voice assistant does for different website requirements that the user asks.
- Revamp the content
Voice-optimized content is very much required as it helps to provide results for that website. A study explains that most people like conversational search. Hence, for those reasons, voice search has a foothold against the traditional search, and for those reasons, revamping the content is needed. Revamping helps to restructure the content and reimage different ways that help to reach maximum customers with the help of voice search.
- Use of conversational language
As in the previous point, a study has explained the need for revamping the content. The use of conversational language helps content to be voice searched quickly. Rather than using robotic language, it becomes very difficult for the voice search engines to search the website. Using conversational language has been seen as leverage against other websites as most users use voice search to find anything.
- Keyword phrases
Voice searches are indeed longer when compared to traditional searches. Today’s generations are becoming lazier; hence, they need all things to work as voice commands. Due to this, voice-optimized content should be provided to list the website on the results.
Hence for this, the need for keyword phrases is required for the best voice search results. Nowadays, content writers provide content with long keyword phrases to appear in the voice search results.
- Improve the loading time
Nowadays, high-speed internet connectivity is being provided to every user by their service providers. But still, there is a factor that is not taken into account. The load time of the website. If the load time increases on any website, then the voice search assistant is programmed in such a way that they provide results that are quickly available to them. Voice optimized content search assistants sometimes provide quickly available results and can sometimes be wrong as they can match keyword phrases. For this, we need fast servers which reduce the load time to its finest, and uploading low-size files can also help to reduce the load time.
There is a list of do’s and don’ts for the fast loading of the website.
- Use of low-size images and videos
- Use of ‘async’ and ‘defer’ which helps to reduce JavaScript parsing
- Use of HTML5 frameworks, which helps to load the website quickly.
- Use of Content Delivery Network (CDN).
- Reduce the use of plugins and redirects
All these points help reduce the website load speed and hence will appear on your website quickly. The use of Google Page Speed Insights and PingDom are the best speed test tools that help optimize the website’s load time.
Conclusion
Voice optimized content search is one of the new fields where content should be delivered in both aspects, traditional search and voice search. With the help of a voice optimized content search, it lists the website in the voice optimized content search results. Using keyword phrases helps to enhance the website’s chances to their maximum.
